VELTZ LAW

REBRAND IDENTITY

I redesigned the identity and website for Veltz Law, a New York trial law firm. The project brings together a simplified logo, a flexible visual system, and direct messaging across the website, print materials, and social media.

THE CHALLENGE

The challenge was to make the firm feel more approachable while maintaining the confidence expected from a trial lawyer. I reworked the dense monogram, opened up the layouts, and introduced clearer messaging to help potential clients understand the firm’s services and how to get in touch.

DESIGN SYSTEM

I built the identity around a simplified V mark that works across small digital placements and large campaign graphics. Deep navy anchors the palette, with lime used to highlight key information and calls to action. Bold sans-serif type creates a clear hierarchy, while contrasting italics add emphasis to headlines. Blue, green, and off-white give the system variety across applications.

DIGITAL PRESENCE

I designed the website around four core pages: Home, Practice Areas, About, and Contact. The layouts combine clear service information, lawyer portraits, and prominent contact options to help visitors understand who they would be working with and what to do next. The visual system carries across desktop and mobile through consistent typography, color, and image treatments.

CAMPAIGN APPLICATIONS

I extended the identity into posters and marketing materials using direct headlines, New York imagery, and large typography. The layouts shift between photography and color-led compositions while keeping the firm’s name and contact information easy to find. The result is a campaign that stays recognizable across different formats.

SOCIAL MEDIA

I adapted the system into social posts covering legal information, lawyer introductions, and common client questions. A mix of portraits, typographic layouts, and contrasting backgrounds creates variety within the grid. Consistent type, color, and logo placement connect the posts to the wider identity.

PRINT APPLICATIONS

I applied the identity to business cards, letterhead, postcards, and supporting print materials. Consistent typography and color connect the pieces, while the oversized V creates a recognizable graphic element. The layouts adapt to different amounts of information, from a simple introduction to a detailed overview of the firm’s services.

REFLECTION

This project explored how a legal identity can communicate authority through clear information, direct language, and a consistent visual system. Developing the applications together helped me test how the logo, typography, and palette work across different scales.

The next step would be to test the website navigation and contact flow with potential users, focusing on how easily they can find a relevant practice area and make an inquiry.