GROWN ALCHEMIST — CYRUS GARMATTER

CYRUS GARMATTER

PRESENTATION DESIGNFinance, Healthcare & Technology

REBRAND IDENTITYVeltz Law

SKIN DEFENSE PRIMER CAMPAIGNGrown Alchemist

PACKAGING DESIGNBubble Boy

CAPSULE COLLECTIONNike

VISUAL IDENTITYEvolve Music Festival

PACKAGING DESIGNDelish

MERCHANDISEMusic & Sports

HANDCRAFTRamones

UI/UX DESIGNTHR/*V

POSTER SERIESTribeca Film Festival

LOOKBOOKMelissa

Information
Email

GROWN ALCHEMIST

SKIN DEFENSE PRIMER CAMPAIGN CONCEPT

I developed a launch campaign concept for Grown Alchemist’s Skin Defense Primer, revisiting an earlier design test and expanding it across website, email, social media, and motion. The campaign pairs product photography with bold typography, using a shared visual direction to connect the different formats.

THE CHALLENGE

The project began as a design test using supplied photography and footage. Returning to the original work, I focused on building a clearer relationship between the product, headlines, and supporting information. My design objective was to create a recognizable campaign that could introduce the primer, explain its benefits, and guide people toward the product page.

ORIGINAL DESIGN TEST

VISUAL DIRECTION

I built the revised direction around the relationship between the product and the typography. Solid and outlined lettering overlap the tube, creating a layered composition that references the primer’s application to the skin. Black and white establish contrast, while the pale pink packaging provides the main color. Close-up portraits and application imagery bring the product into use.

CAMPAIGN

I developed a series of campaign layouts that shift between product compositions, portraits, and application details. Some introduce the primer through large headlines, while others focus on individual benefits or instructions. Consistent typography and a shared approach to scale and layering connect the pieces while allowing each composition to carry a different message.

WEBSITE EXPERIENCE

I applied the campaign to a proposed landing page and product page. The opening visual introduces the primer, followed by benefits, before-and-after imagery, ingredients, and application instructions. The layouts carry the same hierarchy across desktop and mobile, keeping product information and purchase options easy to find.

EMAIL DESIGN

I developed four emails covering the teaser, launch, application guidance, and replenishment. Each layout gives priority to a different message, from introducing the product to explaining how to use it. Consistent typography, photography, and product placement connect the sequence, with clear calls to action leading to the product page.

01. TEASER

02. LAUNCH

03. HOW TO USE

04. REFILL

SOCIAL MEDIA & PAID ADS

I adapted the campaign into feed posts, an ingredient carousel, and stories. The feed combines portraits, product compositions, and benefit statements, while the carousel explains the ingredients across a sequence of slides. Stories introduce interaction and direct shopping prompts. Shared typography and image treatments connect the formats to the wider campaign.

CAROUSEL

INSTAGRAM FEED & STORIES

MOTION DESIGN

I edited the supplied footage into a fifteen-second vertical film and a six-second landscape version. Product shots and application footage are paired with animated typography, moving from introduction to benefits and a closing campaign message. I adjusted the pacing and composition for each format while keeping the visual language consistent.

REFLECTION

Revisiting the original design test helped me think more carefully about how a campaign develops beyond individual posters. Building the website, email sequence, social content, and motion together helped me refine the hierarchy and give each format a distinct purpose within the launch.

The next step would be to test the website’s product information and purchase flow, and compare different benefit-led messages for clarity. Those observations would guide revisions to the layouts, supporting copy, and calls to action.