NIKE — CYRUS GARMATTER

CYRUS GARMATTER

PRESENTATION DESIGNFinance, Healthcare & Technology

REBRAND IDENTITYVeltz Law

SKIN DEFENSE PRIMER CAMPAIGNGrown Alchemist

PACKAGING DESIGNBubble Boy

CAPSULE COLLECTIONNike

VISUAL IDENTITYEvolve Music Festival

PACKAGING DESIGNDelish

MERCHANDISEMusic & Sports

HANDCRAFTRamones

UI/UX DESIGNTHR/*V

POSTER SERIESTribeca Film Festival

LOOKBOOKMelissa

Information
Email

NIKE

CAPSULE COLLECTION

BE TRUE is a concept campaign and capsule collection inspired by Nike’s annual LGBTQ+ Pride collection. I developed an illustration and typography system across six posters, retail displays, and four couple tees, with a separate Protect the Dolls edition. The work centers LGBTQ+ joy, connection, and self-expression through characters who each bring their own personality to the campaign.

THE CHALLENGE

I wanted to create a Pride campaign that felt connected to Nike’s bold visual identity while giving the people within it room to stand out. The challenge was building a consistent system around different identities, relationships, and forms of expression. I used oversized typography as a shared structure, with characters sitting, leaning, and reclining on the letters.
CHARACTER DEVELOPMENT
Each character started as a pencil sketch in Procreate, then went through a few rounds of color and outfit exploration before being refined for the final campaign. Here’s how one of the performers from Protect the Dolls came together.

THE POSTER SERIES

Six messages shape the campaign: Be Loud, Be Love, Be Free, Be Bold, Be You, and Be True. Each poster pairs expressive characters with a bright background and a shared typographic layout. The line “No one way to be” connects the series, reinforcing the idea that LGBTQ+ identity has no single look or expression.

The retail mockups carry that system into illuminated displays, showing how the posters could work together within a store and across its street-facing windows.

THE CAPSULE COLLECTION

The capsule collection carries the posters’ message of self-expression into connection. Across four BE TRUE tees, couples interact with each other and the lettering, bringing affection, movement, and different generations into the collection.

Black typography on white shirts gives the colorful illustrations a consistent setting. The wordmark and swoosh establish a shared structure, while each composition adjusts to the characters’ poses.

PROTECT THE DOLLS

THE CATEGORY IS: ELEGANZA EXTRAVAGANZA.
Protect the Dolls is a special-edition concept centered on drag and gender expression. Four illustrated performers interact with oversized lettering, bringing theatrical poses and vivid color to a black tee. It extends the collection’s message of self-expression with a direct statement of support for the LGBTQ+ community.

REFLECTION

This project pushed me to treat illustration and typography as one composition. The characters needed to feel expressive while keeping the messages readable, whether on a tall poster or across a shirt.

Building the collection meant finding consistency without repeating the same arrangement. Shared lettering, color, and illustration style connect the work, while different poses and relationships give each piece its own character.