PRESENTATION DESIGNCAPSULE COLLECTION 2024This project reimagines Nike’s Be True line as a capsule collection that celebrates diversity and individuality. Each design pairs the bold “BE TRUE” wordmark and swoosh with an illustrated character representing different communities and identities. Color-matched swooshes and backgrounds unify the collection, while showing both black and white shirt options highlights how the designs adapt across product variations.
By presenting each piece as both a product mockup and a hero visual, the project demonstrates how the collection could live beyond merchandise, carrying into campaign storytelling and rollout.